Turn Content Into Dream Clients (Lessons From 200 Clients in 13 Countries)

Read time: 4 minutes

I’m going to show you how to turn your content into Dream Clients.

We're living in a golden era where you can publish your message, freely, for the entire world to see, and you can build a thriving business serving others by doing so. 

Unfortunately, only a small percentage of people who feel a bigger calling are showing up and sharing their ideas online, and of them, very few are getting their message seen by their Dream Clients, let alone having their content create demand from people they'd love to serve.

To help show you how to turn your content into Dream Clients, I want to introduce you to Melanie.

When I first met her a few months ago, she was stuck. She saw issues in her business and didn't know how to fix them.

• She was overwhelmed and didn’t know where to focus (Should she create an online course? Redo her website? Publish content on different platforms?)
  
  
• She was selling one-off coaching sessions and at a much lower rate than she knew she was worth.
  
  
• She was regularly showing up online and her content was even getting engagement, but it wasn't generating any interest for her coaching.

 


I got those messages from her last week.

She's received 4 inbound inquires in the last two weeks ...... AND 3 OF THEM ARE NOW CLIENTS!!!! Plus she's enrolling them into longer coaching packages at much higher price points.

How did we get her here and what can you learn from Melanie so you can start attracting Dream Clients with your content?

Dialled in Clarity on EXACTLY Who She's Serving

If you’re speaking to everyone, you’ll be working with no one.

If you want to deeply connect with the hearts + minds of people, you need to know exactly who you're speaking to and tailor your message accordingly. I wrote about this on LinkedIn last week and it seems to have resonated with people as it got 13K views and loads of comments, including this one:

Gave Her a Strategy for Content That Creates Demand

 There's two ways people tend to fumble here:

1. Having zero content strategy. That means waking up everyday and having no idea what you're going to post about or posting whatever comes to mind week to week in hopes something will work.
   
   
2. Having a content plan that is solely focused on following "content pillars" without considering what actually moves people to take action.

Melanie learned my Magic Content Stew™ for having dream clients come to you plus my Perfect Match Messaging framework to know how to connect with people based on where they are in THEIR journey.

Taught Her My CUSS Call Framework for Enrollment

Once you have people's attention and interest, you're only part way there.

You need a way to enroll people that doesn't feel icky or gross. Coaching is personal. Coaching requires creating trust. For most coaches, this means doing some kind of discovery call/strategy session. Aka a sales call that's not supposed to feel like, smell like, or be called a sales call. For Melanie, that meant using my CUSS Call framework (I swear by it ;)

Want your disco calls to generate better results?

Approach the conversations with genuine curiosity instead of an intention to “close them as a client”, set the stage for what to expect at the start of the conversation, and do way more more asking of questions than talking.

Remember: the goal is not only to understand them and their challenges but to make them feel understood.

Overhauled Her Offer + How She Was Presenting Offers

One of the many (many) benefits of deeply knowing exactly who you're serving is being able to create an offer that is irresistible to them. The better you know your Dream Clients, the better you can create something that feels like it was made just for them.
 
Questions to ask yourself:

• Does it have a clear outcome? There’s a big difference between “You’ll feel more confident” and “You’ll be confident enough to speak on stage and ask for a raise“. The more measurable it is, the better.
  
  
• Are you talking about the destination or the ride? Your clients aren’t buying the number of sessions, voxer/whatsapp access, and worksheets. What they want is where all that will get them.
  
  
• What things can you do or add to your offer to increase their likelihood of success? Look at your past clients who succeeded the most, what do they have in common?
  
  
• How can you reduce their fears and feelings of risk? You’re asking them to take a big leap and trust you. This might mean offering a guarantee. I’m highly selective of who I work with 1:1 and offer my clients a full money-back guarantee if they're not absolutely convinced of the immense value they got from us working together.
  
  

Hopefully you found that helpful.
The world needs YOU and YOUR message.

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When you're ready, here's two ways I can help you:

1. Get my best-selling book, Die Before They Do, here

3. Inquire to work with me 1:1 here