The Real Reason Clients Aren't Messaging You

Read Time: 4 Minutes

Today I'm going to show you how you can get more people reaching out, signing-up for your offers, and saying yes to your services.

If you don't learn how to do this, you could be incredible at what you do but still struggle to get people to listen to what you have to say, let alone raise their hand to work with you. Apply what I'm teaching you here and you'll not only have more potential clients messaging you, you'll have to spend less time tying to "sell them".

Unfortunately, most people don't learn to do this because they're....

• Solely focused on getting better at their craft

• Think that just putting themselves out there is enough

• Don't understand the psychology behind human behaviour

Today I'm going to show you four specific things to do that actually gets people to take action.

Build Actual Authority

People look up to authority. Period. Even rebels subconsciously seek out leaders for guidance.

It's no coincidence that you'll see me mention these things below in my bio and in my content.

I.......

Wrote a best-selling book.
Coached CEOs + leadership teams.
Started a my first business as a teen.
Owned profitable businesses in 3 industries.
Got clients w/ content on Myspace, FB, + IG before LinkedIn.
Helped over 200 people in 13 different countries launch + grow their businesses since starting Growth Habit in 2019.

Sharing these things shows expertise while building credibility.  

One of my clients has taught over 5000 people how to be better presenters. Another spent years at Goldman Sachs (arguably the most respected and well-known investment banking firm) before going out on their own. You better believe that these are things they mention.

• What unique claims can you make?
• What are big things you've accomplished?
• Have you worked with any notable clients?
• What have you previously done or overcome that gives you the expertise you now have?

Include these in your backstory, your bio, and in your content so that others can start seeing you as the awesome expert that you are.

Show Proof That Your Sh!t Works

Being seen as an authority will get some people to pay attention to what you say. If you want to increase the likelihood that folks actually take action while reducing any need to "hard sell" them, you have to show proof that your stuff works.

What does that look like? Showing reviews, recommendations, screenshots, testimonials, and case studies.

Here's two messages I've got from clients this week:

The first one is from a client who didn't believe in the power of social media when we started working together. Now they're doubling-down on their LinkedIn strategy and getting inbound inquiries on a weekly basis.

This second client was feeling stuck with their content writing so I coached them through a new tool I've created. It helps you easily make loads of content that deeply connects with your Dream Clients.

Create Legitimate Urgency

Urgency makes people take action.

Have you ever put something off only to do it at the last minute before a deadline? Of course you have. Whether it was cramming to finish a project before its due date, renewing your license before it expired, or finishing a presentation before you would be standing in front of the audience, my guess is you can relate.

Deadlines make things happen.

If you want people to get off their ass and act, give it a deadline.

How can you ethically do this in your business so you're not manufacturing false urgency?

• Have a start date with a hard cut-off for your new program.

• Offer early bird pricing to reward those who take action early.

I'm announcing something special next week that will come with a huge bonus for those who jump in before the end of the year.

Leverage Genuine Scarcity

When people start seeing you as an expert, you're showing proof of what you can do,  and you've created urgency to act, momentum will be building in your favour. Add scarcity to the mix and watch the heck out!

Why is scarcity so powerful?

If there's one thing humans really hate, it's missing out. FOMO is real.

And I don't mean making up BS fake scarcity, like saying there's only 10 copies of something available when it's a digital product.

If you're reading this, I know you're not down with that kind of buffoonery.

What does genuine scarcity look like? If you're running a group program, limit the size and make it known. And if you're running it for the first time, intentionally make it small.

You're way better off filling each seat and having to turn people away. Not only will you be able to better serve your first cohort, the message to the market will be that you're in demand.

If you're only working with people 1:1, cap the number of people you can serve at any time.

I'm not only highly selective about who I work with 1:1, I have a limited amount of coaching spots so that I still have time to think, create, and enjoy life with my family. I currently have only one open 1:1 coaching spot and it becomes available in January.

That's it. I'm full.

Now go build actual authority, show you sh!t works, create legitimate urgency, and leverage genuine scarcity so you can get folks to take action and positively impact more people.

-Robb

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When you're ready, here's two ways I can help you:  

1. One coaching spot opening in Feb 2023. Inquire to work with me 1:1, here.

2. Get my best-selling book, Die Before They Do, here.