The Part That Many Coaches Miss

(plus Miami or Mexico)

I talk a lot about the importance of getting your message out. Because if no one knows who you are, you can't help anyone. And what I love about sharing ideas online is that it's high leverage.

Similar to using a lever to move a heavy object. You can publish something once, for free, and it can easily be seen by hundreds if not thousands of people. And I think some folks take for granted just how wild this is.

It goes beyond publishing organic content.

There's lots of ways that you can employ leverage in your business to get you + your message in front of more people.

It includes:
Running ads
Collaborations
Workshops/events/challenges
Even creating your own app or chatbot

If you're just getting your message in front of people, without also employing intimacy, you're missing out. Big time. What do I mean by intimacy?

Conversations.

With one individual at a time. It's powerful, it's meaningful, and it's intimate. The beauty of growing your impact with the internet at your disposal? You can be in one on one conversations with multiple people at the same time.

Who should you be starting conversations with?

People who...

Sign up for your event
Download your freebie
Watch your stories on IG
Sign up for your newsletter
Look at your profile on LinkedIn
Or follow you on any social platform

Here's a recent example that started as simple as this:

This person engaged with my post a few weeks ago and we had an exchange in the comments. I then started a conversation by asking "How's the world of X otherwise?". We had some back and forth banter in the DMs and it felt appropriate to offer a call.

We had a Zoom chat with no set agenda.

It was clear in the conversation that they had goals that I could help them achieve. So I asked if they were open to an actual discovery call, they were. And they're now in my Impact Accelerator to get the plan, strategy, and support they need to grow both their revenue + their impact.

It was. Now go start using both leverage + intimacy in your business so you can help more people.

-R 

P.S. Want to join me in Miami or Mexico this winter?
I'm thinking about bringing together a very small group of coaches + consultants who are doing meaningful work for an intimate mastermind in a sunny destination in late February or early March. The focus would be on deep tactical learning + truly levelling up (while being in a beautiful environment). Think you might be interested? Reply and let me know.