Make Your Posts More Engaging (With This Simple Framework)

Feb 25, 2023

Read time: 60 seconds

Today I'm going to give you a simple post format that you can use to make your posts more engaging.

It's never been easier for you to share your message. You just need the willingness to put yourself out there and an internet connection. If you know what you're doing, your content can even attract Dream Clients.

But it's noisy online.

And it can feel overwhelming, take a lot of time, and be frustrating if your content isn't getting any engagement.

I've edited hundreds of posts for my clients in the last year. Here are the most common mistakes I see:

There's no compelling hook
The flow isn't intuitive
It's unnecessarily long
It lacks an intentional ending

To help you avoid these common pitfalls, here's an easy post format you can use:

Hook to grab their attention
Why they should care (what happens if they do this/what happens if they don't)
Example/Story/Analogy to bring it to life
Strong intentional close (give them a small actionable "how", reinforce/summarize the main point, or add a call to conversation or call to action)